Songpa Seokchon Lake's New Landmark "The Sphere" Hosts Fam Tour for Foreign Influencers

Songpa District Invites Over 20 Foreign Influencers from 16 Countries on April 21
Experience 27 Types of Media Art and Create Your Own Caricature at "The Sphere"
Songpa Launches Global Promotion with Interactive Content to Enhance Engagement and Enjoyment

Songpa District (headed by Mayor Seo Gangseok) will host "The Sphere Fam Tour" for foreign influencers on April 21.

This event has been organized as part of a global promotional campaign to introduce "The Sphere," Songpa's new landmark, both domestically and internationally. Twenty foreign influencers from 16 countries, including the United States, France, and Japan, are expected to participate.

According to the district, these influencers have an average of about 25,000 followers each, with some having up to 290,000 followers on social media, which is expected to generate a significant promotional effect.

"The Sphere" is a 7-meter-diameter spherical media art installation located on the west side of Seokchon Lake. It is made with a special curved LED display capable of displaying high-quality 4K resolution and 22-color-bit video. Composed of a total of 3,096 LED panels, it boasts vivid colors even outdoors.

Participants will experience a total of 27 types of media art content, including the "Solar System Series," "The Four Seasons of Seokchon Lake," and the "Masterpiece Series." They will also be able to try interactive content such as "AI Caricature" and "Write Your Own Message."

In particular, the AI Caricature experience allows participants to take a photo at a kiosk, after which their face is transformed in real time into three styles?watercolor, animation, and drawing?and displayed on "The Sphere."

The district has been conducting a pilot operation of "The Sphere" since early April and plans to officially open it to residents at the end of April. As the nation's first permanent media art facility established in an urban riverside park, it is expected to serve as a bridge, along with the "Lake Bridge Gallery" completed in March, expanding tourist routes from Seokchon Lake to the Songpa-daero area.

Seo Gangseok, Mayor of Songpa District, stated, "This fam tour will be a meaningful opportunity for influencers of various nationalities and ages to experience Songpa's new attraction, 'The Sphere,' and share it with the world. Going forward, we will continue to enhance the cultural capacity and brand value of international city Songpa, with 'The Sphere' at its center."