S-Oil Wins Two Categories at 2025 National Industry Awards... 5 Consecutive Years

Ranked First in Brand Strategy and Gas Station Categories
Hosted by Korea Institute for Industrial Policy Studies, Sponsored by Ministry of Trade, Industry and Energy

S-OIL has ranked first in the gas station category for five consecutive years and first in the brand strategy category for six consecutive years at the '2025 National Industry Awards.'

On the 17th, S-OIL received awards in the gas station and brand strategy categories at the 2025 National Industry Awards ceremony held at L Tower in Seocho-gu, Seoul. The 2025 National Industry Awards is the most prestigious industrial brand awards ceremony in Korea, organized by the Korea Institute for Industrial Policy Studies and sponsored by the Ministry of Trade, Industry and Energy and the Ministry of SMEs and Startups. A total of 34 categories, including 14 competitiveness and 20 industry sectors, select companies that have contributed to national industrial development. S-OIL was recognized for enhancing customer satisfaction with high-quality products and services and for growing its brand value.

Park Ki-chan, Director of the Industrial Policy Research Institute (left), and Lee Young-ho, Head of Sales Strategy Division at S-Oil, are posing for a commemorative photo at the "2025 National Industry Awards Ceremony" held on the 17th at EL Tower in Seocho-gu, Seoul. Photo by S-Oil

S-OIL is promoting a plan to transform its gas stations into 'complex energy stations' by incorporating cafes and convenience stores. It is collaborating with brands such as Mega Coffee, Emart24 convenience stores, and the automatic car wash Washing Day.

Furthermore, S-OIL is conducting marketing activities tailored to consumer fueling patterns. S-OIL's mobile fueling application, 'MY S-OIL,' offers various fueling-related features such as searching for affordable gas stations, using coupons, earning points, and a 'quick fueling' service. It also operates the 'Trust-Filled Gas Station' system, which guarantees genuine products and accurate quantities.

In particular, S-OIL is building a friendly brand image by utilizing the character 'Gudoil.' Through the global animation , featuring the Gudoil character, S-OIL is strengthening its brand image targeting potential customers such as children and families.

Promotion event for the global animation 'Polar Rescue Super Guardians'. S-Oil

An S-OIL representative said, "This award reflects the high evaluation of our customer-centric marketing activities based on sincerity and creativity," adding, "We will continue to grow as a trusted brand by developing new customer values."