Chicken specialty franchise Mexicana, which newly launched 'Chipiling Hot' on the 20th of last month, is drawing industry attention as it has achieved high sales in a short period with great consumer response. Along with the rising popularity of the new product, inquiries about new business startups and business conversions have surged significantly, proving Mexicana Chicken's strong presence in the chicken market and writing another chapter in the brand's success story.
This increase in startup inquiries is primarily attributed to the brand awareness and interest of prospective entrepreneurs rising through Mexicana Chicken's bestseller product 'Chipiling,' released last October as the 'original cheese chicken,' which caused a big sensation in the chicken industry and continues to enjoy tremendous popularity. Following the launch of 'Chipiling HOT,' interest in starting a business has further increased, leading directly to more startup inquiries.
Mexicana Chicken's new product 'Chipiling HOT' is a version of the original 'Chipiling' with added Cajun-style spiciness. The product features a spicy flavor throughout, combined with the savory taste of 100% natural mozzarella cheese and crispy crumble, allowing anyone to enjoy its unique spicy taste without burden. Notably, the sauces provided with the product?▲Hot Fire Salsa Ring ▲Deep Cheese Ring ▲Olive Ranch Ring?can be chosen according to customer preference, reflecting diverse tastes.
With the success of the new product 'Chipiling Hot,' Mexicana is experiencing a second heyday since its brand launch, simultaneously increasing sales through securing a diverse customer base and boosting startup inquiries.
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