Gravity Launches Functional Volume Spray That Controls Hair Loss and Enhances Style

Polyphenol Factory announced on the 15th the launch of 'Gravity Hair Lifting Shot,' a functional volume tonic that simultaneously addresses hair loss concerns and styling issues.

This new-concept styling solution comes in the form of a hair loss functional tonic that not only alleviates hair loss symptoms but also provides root volume and hair styling without the use of chemical setting agents.

The patented KAIST ingredient LiftMax308™, proven effective through the existing Gravity Shampoo, has been applied to the Gravity Lifting Shot with a new formula optimized for mist-type tonic. This KAIST technology-based ingredient is inspired by the natural principle that the bark of old trees does not burn even under high heat. It binds to hair proteins to form a strong protective film, providing a coating effect that prevents hair damage from strong heat stimuli such as hair dryers and curling irons.

The new product is designed to maximize the benefits of polyphenol ingredients, simultaneously achieving three functions: covering thinning hair for those with hair loss, creating root volume, and protecting against heat damage. Unlike conventional styling products, it does not leave residue or cause irritation on the scalp like wax or spray, and it does not harden or become sticky.

The hair loss functional tonic ingredients are absorbed mainly at the roots, providing a dual effect of "healthier roots and revitalized style" the more it is applied. In actual human application tests, root volume was maintained for 48 hours after a single use. Clinical results also confirmed an average 60.95% alleviation of hair loss symptoms after two weeks of use.

The Lifting Shot excludes 13 concerning ingredients such as SLS/SLES, parabens, and gluten, and has obtained vegan certification, Germany's Dermatest Excellent grade, and completed all eye irritation tests.

Professor Lee Hae-shin, Chair Professor of Chemistry at KAIST and developer of the product, said, "We aimed to present a sustainable alternative that satisfies both a healthy scalp and natural volume simultaneously," adding, "We hope the Lifting Shot becomes the optimal styling routine for those experiencing hair loss."

Gravity is actively exporting to major countries including the United States, Japan, Taiwan, Indonesia, and Europe.