Yeosu City Accelerates Overseas MICE Attraction Marketing

Participation in Promotional Briefings and Roadshow in Three Japanese Regions
Joint MICE Marketing Business Agreement with Major Companies

Yeosu City, Jeollanam-do (Mayor Jung Kimyung) announced on the 15th that it is actively working to attract overseas MICE events, including signing a joint MICE marketing business agreement with major Japanese companies.

From June 8th to 11th, the city participated in the '2025 Japan Region K-Tourism Roadshow' hosted by the Korea Tourism Organization, where it held tourism and MICE briefings and consultation sessions for the tourism and MICE industries.

Yeosu City (Mayor Jeong Gi Myung) is actively pursuing overseas MICE attraction, including signing a joint marketing business agreement with major Japanese companies. Photo by Yeosu City

Through this event, Yeosu City promoted its tourism and MICE cruise infrastructure in three regions?Fukuoka, Hiroshima, and Tokyo?and conducted B2B consultations with about 20 companies.

Additionally, the city achieved results by signing MOUs with two major Japanese travel agencies: KONI COMMUNICATIONS and JNK TOUR.

The agreements include: ▲Ongoing promotion of Yeosu’s MICE incentive support and infrastructure to Japanese MICE buyers ▲Implementation of online briefings and invitation fam tours to expand MICE event attraction in Yeosu ▲Support and cooperation for joint MICE programs between the two cities.

In particular, KONI COMMUNICATIONS has confirmed a group tour visit to Yeosu in October this year, and the heads of the Korea Tourism Organization’s regional offices in Japan have also pledged active cooperation.

A city official stated, "We will move quickly to ensure that our participation in this roadshow and the signing of these agreements lead to the attraction of overseas MICE events," and added, "In line with the global Korean Wave trend, we will continue to strategically expand our overseas MICE marketing activities targeting various countries."