hy 'Will Jak-yak', Surpasses 3 Million Units Sold in 40 Days Since Launch

Average Daily Sales Reach 85,000 Units

hy announced on the 15th that 'Wil Jak-yak' surpassed 3 million cumulative sales within 40 days of its launch.

The average daily sales are approximately 85,000 units, which is close to the 90,000 units per day recorded by the 'Helicobacter Project Wil' (hereafter Wil) in its first year of release.

hy 'Will Jak-yak'. hy

The company cited the sales strategy utilizing hy's own distribution channels as the reason for the rapid spread of the new product. It is evaluated that Fresh Managers helped secure initial customer trust by spreading reviews about the product's functionality. In fact, the number of customers who subscribed to the Wil Jak-yak regular subscription service through Fresh Managers reached 61,000. Customer satisfaction with the daily delivery service method is also high. More than half of Wil Jak-yak subscription customers consume the product five or more times a week.

Enhanced functionality is also a factor in its popularity. The product cap contains tablets with the functional ingredient 'Jak-yak Extract Complex,' which helps protect the stomach lining, and the liquid contains the natural ingredient 'Kkujippong Leaf Extract,' which helps improve stomach discomfort, focusing on stomach health care. The dual formulation allows convenient consumption of both tablets and liquid together. Wil Jak-yak guarantees 10 billion CFU of various probiotics, including the patented probiotic 'HP7.'

Choi Young-taek, CM team leader of hy Dairy Products, said, "'Wil Jak-yak' is a premium stomach health functional fermented milk product that hy introduced after nine years of research," adding, "Our goal is to maintain the current sales trend and grow 'Wil Jak-yak' into a mega brand like Wil."