콘진원, Successfully Holds Opening Ceremony of 'Korea 360 UAE'

UAE Minister:
"Innovative Space Encompassing Culture and Economy"

The Ministry of Culture, Sports and Tourism and the Korea Creative Content Agency announced on the 15th that they successfully held the opening ceremony of 'Korea 360 UAE' at Dubai Festival City Mall in the United Arab Emirates (UAE) over two days starting from the 11th.

From the 11th for two days, the Korea Creative Content Agency held the opening ceremony of 'Korea 360 UAE' at Dubai Festival City Mall in the United Arab Emirates.

Korea 360 is a space where visitors can experience K-content and purchase products from Hallyu-related industries such as agricultural and marine food products, cosmetics, and design goods. The Ministry of Culture, Sports and Tourism, Ministry of Agriculture, Food and Rural Affairs, Ministry of Trade, Industry and Energy, Ministry of Health and Welfare, Ministry of Oceans and Fisheries, and Ministry of SMEs and Startups have joined forces to spread Korean culture and expand exports of Korean products. Ten public institutions, including the Korea Creative Content Agency, Korea Agro-Fisheries & Food Trade Corporation, Small and Medium Business Corporation, and Korea Cosmetic Industry Institute, are responsible for product placement, exhibitions, and promotional marketing.

More than 10,000 local visitors participated in the opening ceremony. They showed their support by enjoying congratulatory performances by EXO's Chen, CIX, Gaho, Red C, and others, a handprinting unveiling ceremony, a supporters' inauguration ceremony, a signing event by webtoon artist Jo Gwang-jin of 'Itaewon Class,' and a special Korean fashion exhibition by designer Lee Sang-bong. Tani bin Ahmad Al Zeyoudi, UAE Minister of State for Foreign Trade, said in his congratulatory speech, "Korea 360 is an innovative space encompassing culture and economy," adding, "It will be an important turning point in the future relationship between the two countries."

From the 11th for two days, the Korea Creative Content Agency held the opening ceremony of 'Korea 360 UAE' at Dubai Festival City Mall in the United Arab Emirates.

The Korea 360 UAE, which will operate going forward, has been established on a scale of 1,606㎡, including spaces for experiencing K-content and exhibiting and selling food and cosmetics. A separate business consultation area has also been prepared to generate tangible export results. Yoo Hyun-seok, Acting President of the Korea Creative Content Agency, said, "We are continuously promoting support to establish a foundation for K-content's entry into the Middle Eastern market," and added, "We hope Korea 360 will become a foothold where the synergy of K-content and related industries is maximized."