Boramsangjo Signs Business Agreement with Daehan Park Golf Federation... Targeting 'Active Seniors'

Plans to Launch Senior-Specialized Products and Tour Programs

Boramsangjo recently announced on the 14th that it has signed a Memorandum of Understanding (MOU) with the Korea Park Golf Federation and plans to provide customized funeral services to approximately 150,000 members affiliated with the federation.

Through this agreement, both parties plan to jointly develop a new type of product that combines park golf, which has seen increased demand from "active seniors," with funeral services.

Boramsangjo announced on the 14th that it has signed a business agreement with the Korea Park Golf Federation and plans to expand senior-tailored content through 'Park Golf'. Boramsangjo

Active seniors refer to middle-aged individuals in their 50s and 60s. Although they were previously collectively referred to as the "elderly" and relatively neglected in the consumer market, they are emerging as a new major consumer group based on stable consumption patterns supported by advances in medical technology and assets accumulated after retirement.

A representative from Boramsangjo stated, "Services targeting seniors are shifting from merely providing convenience or functional aspects to considering customers' lifestyles and emotions together," adding, "Boramsangjo will continue to aim for value services that make customers' lives richer and more meaningful."