Seoul Tourism Foundation, Recruiting Participants for 'Seoul International Travel Mart'

To Be Held at COEX in Gangnam Starting June 30

The Seoul Tourism Foundation (CEO Gil Gi-yeon) is recruiting participants for the '2025 Seoul International Travel Mart (SITM),' the largest tourism consultation event in Korea. SITM will be held from June 30 to July 1 this year at COEX Hall D in Gangnam, Seoul.

2025 Seoul International Travel Mart (SITM) poster. Provided by Seoul Tourism Foundation.

Now in its 11th edition, this event consists of various programs to promote Seoul tourism business, including a B2B business consultation, tourism promotion booths, tourism briefings, Networking Night, and post-event fam tours for buyers.

The main program, the B2B business consultation, along with tourism promotion booths, tourism briefings, and Networking Night, will take place at COEX Hall D. The fam tours for overseas buyers will be conducted after the event, from July 2, in Seoul as well as Gangwon, Busan, Daegu, and Chungnam.

This year’s event will host about 550 companies, including 160 overseas buyers and 390 domestic sellers. To facilitate consultations among sellers, a pre-consultation reservation system will be provided, and a dedicated consultation area for sellers will be established to offer various consultation opportunities. Domestic participants wishing to join can register by June 16 through the 'B2B Travel Mart' - 'Seller Registration' tab on the official website (sitm.or.kr).

Last year, SITM saw participation from a total of 519 companies, resulting in 3,848 business consultations and contract negotiations worth approximately 78.5 billion KRW.

Kwon Hyuk-bin, head of the Global Tourism Industry Team at the Seoul Tourism Foundation, stated, "'2025 Seoul International Travel Mart' is expanding the scale of the event compared to the previous year and enabling consultations among sellers to enhance business opportunities and networking for participants."