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Jasaeng Korean Medicine Hospital Opens 'KT Rolster Fan Cafe'

First Floor of Jaseng Medical Foundation Building in Gangnam, Seoul
Team and Player Merchandise Also Available for Purchase

Jaseng Korean Medicine Hospital announced on the 11th that it has opened a fan cafe for the eSports pro team 'KT Rolster' on the first floor of the Jaseng Medical Foundation building in Gangnam-gu, Seoul.


Jasaeng Korean Medicine Hospital Opens 'KT Rolster Fan Cafe' Exterior view of the KT Rolster Cafe, which opened on the first floor of Jaseng Medical Foundation in Gangnam-gu, Seoul. Jaseng Korean Medicine Hospital

Jaseng Korean Medicine Hospital and KT Rolster signed a sponsorship contract in November 2023 and have been working together for about a year and a half. The medical staff at Jaseng Korean Medicine Hospital are responsible for the musculoskeletal health of KT Rolster players, including their necks, shoulders, spines, and wrists, while KT Rolster players compete in eSports tournaments wearing uniforms bearing the Jaseng Korean Medicine Hospital logo.


The fan cafe, with about 40 seats, was opened as part of the sponsorship. The signboard features the 'R Mark,' a symbol of KT Rolster. Additionally, the chocolates and cakes sold at the cafe, as well as cups, coasters, plates, forks, and napkins, are all engraved with the KT Rolster logo.


Especially, next to the entrance of the cafe, the wall displays autographed uniforms of five players (Perfect, Cuzz, Bdd, Deokdam, Peter), serving as a photo zone. A large screen installed on the right wall broadcasts League of Legends (LoL) matches, and on days when KT Rolster has a match, various events such as viewing parties and fan meetings will be held to gather fans.


Team and player merchandise are also displayed. Fans can purchase special MD items from last year's farewell event for player Deft held at KT Rolster, including the 'What Matters is an Unyielding Heart' goods, keyrings, dolls, plates, eco bags, and more. On another side, a photo booth for taking 'Insaeng Ne Cut' (Life Four Cuts) photos is set up, and a press machine allowing fans to mark player names directly on uniforms purchased on-site is also installed.


Visiting the cafe opening, Lee Jin-ho, director of Jaseng Korean Medicine Hospital, said, "I am proud and pleased to see the autographed uniforms of players I personally treated hanging on the wall," adding, "The medical staff at Jaseng Korean Medicine Hospital are always ready to take care of KT Rolster players' health. I hope they achieve great results in the tournaments."


A KT Rolster official stated, "As our fan base expands, we were looking for a place where fans could directly participate, and we were able to secure a space in collaboration with our strong sponsor, Jaseng Korean Medicine Hospital," adding, "Since the fan cafe is located in the heart of Gangnam, Seoul, we will frequently create opportunities to communicate directly with fans."


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

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