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Storelink announced on the 11th that it has launched the trend analysis platform 'Trendlink'.
Trendlink is a solution that allows users to check consumer influence on brand content across major online channels. Its key features include ▲portal/SNS brand share and trend analysis ▲portal/SNS content analysis ▲advertisement creation automation.
Storelink announced on the 11th that it has launched the trend analysis platform 'Trendlink'. Storelink
The 'portal/SNS brand share and trend analysis' function measures brand trend performance by analyzing algorithms and the volume of content posted within channels collected from YouTube and Naver.
The 'portal/SNS content analysis' feature proposes ways to achieve more effective content performance based on data collected from posts on Naver blogs and Meta. It provides content summaries, topic-specific keywords, key selling points of products, mention volume, and positive/negative sentiment analysis data.
The 'advertisement creation automation' function combines the analysis results of the previous two features with generative artificial intelligence (AI) to create customized blog content and Meta advertisement posts.
Jung Yong-eun, CEO of Storelink, said, "Trendlink will provide practical assistance to brands considering consumer-driven marketing through sophisticated data collection technology and differentiated analytical capabilities."
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