HOUSE OF CJ Opens at This Year's Tournament Venue
Golf Fans Experience Korean Culture Firsthand
Enjoy K-Food and K-Culture Content
CJ Group promotes the excellence of Korean culture through a golf tournament.
The CJ Cup by Byron Nelson (The CJ Cup), sponsored by CJ Group, will be held on the 1st of next month (local time) at TPC Craig Ranch in McKinney, Texas, USA. This tournament is a regular event on the PGA Tour, with a total of 156 players participating. The winner receives the championship prize money, 500 FedEx Cup points, a two-year tour card, and eligibility to participate in the signature tournament of the year.
CJ Group is making efforts to promote K-Food and K-Culture through the PGA Tour The CJ Cup Byron Nelson. CJ Group
The CJ Cup takes the lead in promoting Korean cuisine through Players Dining and Bibigo Concession. In particular, CJ Group is operating the 'HOUSE OF CJ' for the first time this year. Visitors to the tournament venue can directly experience Korean culture. It plays an important role in once again introducing K-culture to the world at The CJ Cup site.
At the Bibigo Concession, golf fans from around the world have the opportunity to taste various Korean dishes, including Bibigo’s signature product, dumplings. Bibigo food is also offered at all hospitality venues. Players Dining is also provided for the players. Defending champion Taylor Pendrith (Canada) praised, "Players Dining was truly perfect. It might be the best meal of the year. It felt like homemade food, so it was really delicious."
This year, another CJ brand, TLJ (Tous Les Jours), operates the concession, introducing K-bakery and caf? culture. Players Dining offers breakfast bakery items and desserts, while coffee and smoothies are served at the driving range. It is a special gourmet experience opportunity for the players as well.
HOUSE OF CJ is designed as a space where visitors can experience various CJ Group brands and Korean lifestyle culture. HOUSE OF CJ spans 625㎡ (approximately 190 pyeong) and boasts a grand design. Its stylish exterior design is impressive. Visitors can enjoy an atmosphere as if invited to a global festival. Various events are available, including Bibigo mini concession, Olive Young’s powder room, CJ ENM’s music content, ScreenX content screenings, and TLJ’s bakery tastings. Cocktails made with traditional Korean liquor are also served.
A CJ Group official said, "The CJ Cup is not only a golf tournament but also an important stage to promote K-food and K-culture worldwide. Last year, 160,000 gallery visitors attended, and this year even more are expected to visit the tournament venue. Through the newly introduced HOUSE OF CJ, we expect visitors to enjoy not only the golf competition but also Korean cultural content."
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