Lee Jae-myung's Book Tops Online Sales in One Day... Attracts Women in Their 40s and 50s

Lee Jae-myung’s Book Tops Online Bestseller Charts
Especially Popular Among Women in Their 40s and 50s

The book by former Democratic Party leader Lee Jae-myung, who has officially declared his candidacy for the 21st presidential election, rose to number one on the bestseller list of online bookstores after just one day of pre-order sales. It was especially popular among female customers in their 40s and 50s.

Lee’s book, In the End, the People Do It (Ohmybook), reached the top bestseller spot at Korea’s three major online bookstores?Kyobo Bookstore, Aladin, and Yes24?just one day after pre-orders began.

Reservation page for the book "In the End, the People Do It" by Lee Jae-myung, former leader of the Democratic Party of Korea. Yes24 homepage

According to data compiled on the Yes24 homepage, the main pre-order buyers of Lee’s book were readers in their 40s and 50s, accounting for more than 70% of total purchases. In particular, women in their 40s and 50s made up 26% each, showing overwhelming popularity, followed by men in their 40s at 12.3%.

In the End, the People Do It is Lee’s first solo-authored book in eight years. The book is said to contain reflections on the approximately four months from the December 3 emergency martial law to the recent impeachment of former President Yoon Seok-youl on the 4th. Lee also shares his thoughts on the trials and tribulations he experienced while serving as the Democratic Party leader, including the stabbing incident in January last year.

Former Representative Lee expressed his determination and resolve to run for the presidential election through a video message on the 10th. Photo by Yonhap News Agency, Lee Jae-myung's camp

In the foreword, Lee states, "Our task is the recovery and growth of the Republic of Korea," adding, "Through ‘public growth,’ we must open the door to a better world. On that path, I, Lee Jae-myung, hope to be used as a loyal tool of the people."

Meanwhile, on the 10th at 10 a.m., Lee released a documentary video message lasting about ten minutes through his YouTube channel, ‘Lee Jae-myung TV,’ among others. The video was reportedly filmed and produced after the impeachment of former President Yoon.

In the video, Lee officially declared his candidacy for the 21st presidential election, saying, "I will create a true Republic of Korea." He pointed to "economic polarization" as the core cause of social conflicts within Korea and proposed restoring growth rates through active investment as a solution. Lee emphasized, "The country has more in total than before, but wealth is concentrated in one place," adding, "With global growth rates declining, it is difficult for the economy to develop through the private sector alone. The economy can revive through government-level workforce training and investment in technology research and development."