Seomjae Changes Company Name to 'First Habit'

"Aiming for Hyper-Personalized Customized Education"

Artificial intelligence (AI) education solution company Seomjae announced on the 9th that it will change its name to 'First Habit.'

First Habit, meaning 'the first habit I want to pass on to my child,' signifies creating a future where better habits are formed through AI education solutions and growth is based on them.

First Habit is developing 'CHALK 3.0,' an AI math learning platform aimed at providing hyper-personalized education solutions based on AI. 'CHALK 3.0' is a product created using the independently developed AI model technology 'CHALK AI,' offering personalized learning content.

In a two-month beta test conducted last year in Boston, USA, and Korea, it achieved a completion rate of 76.4%, surpassing the average completion rate of Korean online lectures (15%). Recognized for its technological excellence, it also received the Innovation Award in the Mobile Devices, Accessories, and Apps category at CES 2025, the world's largest electronics and IT exhibition.

A representative of First Habit stated, "We will continue to invest in research and development to lead innovation in K-education and establish ourselves as a global education company."