Domestic meal kit tteokbokki specialist 'Chueok-ui Gukminhakgyo Tteokbokki (Gukddeok)' has completed trademark registration with the United States Patent and Trademark Office (USPTO) and is launching a full-scale global market expansion.
According to Gukddeok on the 8th, this U.S. trademark registration covers a figurative trademark including the brand logo and character, protecting Korean food-based products such as tteokbokki, rice cakes, gochujang, dumplings, and instant noodles under U.S. Classes 29 and 30. The registration date was March 4, and the trademark rights are secured for 10 years within the U.S.
Since 2007, Gukddeok has been recreating the nostalgic taste of the spicy-sweet sauce and chewy wheat rice cakes enjoyed in front of elementary schools, earning long-term customer love.
To date, cumulative sales have surpassed 20 million packs, and export revenue including the U.S. has exceeded 20 million dollars.
A Gukddeok representative said, “U.S. export volume has been on an upward curve every year, and this year we aim to double exports compared to last year. Since February this year, five products including cup tteokbokki and all-purpose sauce have been listed in the Amazon Korea store, making it easy to purchase online and bringing us closer to K-food enthusiasts worldwide.”
They added, “Now that our brand is officially protected in the U.S. market, we plan to pursue more aggressive overseas expansion. We will do our best to widely promote traditional Korean tteokbokki in the global market.”
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