"Exciting Spicy Flavor"... Launch of 'Doritos Chili Lime Flavor'

Lotte Wellfood Launches Doritos Nacho Brand
'Intense Flavor' Craze Targets Snack Market
Satisfying Both Spicy and Sour Cravings with 8212 Scoville Heat

Lotte Wellfood announced on the 8th that it has launched the nacho brand 'Doritos Flaming Hot Sour Chili Lime Flavor.'

Lotte Wellfood has prepared an intense flavor product, which is gaining popularity among young generations worldwide, moving away from the traditional Doritos flavors meant for snacks. 'Doritos Flaming Hot Sour Chili Lime Flavor' has adjusted the saltiness to suit Korean tastes and offers a powerful spiciness with 8212 Scoville seasoning that stimulates the pride of spiciness. Using seasoning that combines spiciness and sourness, it delivers a fiery hot taste to domestic consumers. Lotte Wellfood has been producing Doritos, a global snack brand by Frito-Lay, since 2012.

A representative from Lotte Wellfood said, "As the trend of spicy flavors spreads worldwide, the craze for intense flavors continues," adding, "We will continue to create an intense flavor snack market with various spicy snacks."