Hyundai Collaborates with SAMG Entertainment, Creator of Tiniping Characters
Production of a 10-Minute Spin-Off Film
Launching Youth Marketing for Fun Brand Engagement
Hyundai Motor Company announced on the 8th that it will launch a large-scale youth marketing campaign to capture the hearts of children. The plan is to create separate video content featuring Hyundai-exclusive vehicles in the popular animation 'Catch! Tiniping,' allowing the growing generation to enjoy and engage with the Hyundai brand in a fun way.
Tiniping is a popular work that ranked second in the history of K-animation box office hits. It has accumulated over 1.3 billion views on YouTube and OTT platforms, and last year, a movie based on the series surpassed 1.24 million viewers.
Hyundai Motor will collaborate with SAMG Entertainment, the creator of the Tiniping characters. First, the two companies will produce a 10-minute spin-off film featuring Tiniping characters and Hyundai-exclusive vehicle characters. The episode includes a racing competition where the Tiniping characters ride the Hyundai-exclusive characters they created themselves.
Hyundai Motor Company announced on the 8th that it will launch a large-scale youth marketing campaign in collaboration with SAMG Entertainment, the producer of the popular animation "Catch! Teenieping." Photo by Hyundai Motor Company
This is the first time Tiniping has created content incorporating a corporate brand within its animation universe. Following the release of a 5-second teaser video on the day, the trailer will be available on the 17th, and the full film will be accessible on the 1st of next month through Hyundai and Tiniping social channels.
Additionally, to celebrate Family Month, collaboration content will be available at 'Youth Adventure 2025,' held for a month starting from the 1st of next month at Hyundai Motorstudio Goyang. Immersive experience content utilizing Hyundai brand spaces and limited-edition collaboration goods will be provided to children.
In particular, during the 'Kids Ground' experience program held over two days from the first weekend of the event on the 4th of next month, children can enjoy various activities such as photo time with Tiniping and a sing-along mini concert.
Jisungwon, Head of Hyundai Motor Brand Marketing Division, stated, "This Tiniping project aims to provide new and meaningful experiences by collaborating with beloved youth characters so that Hyundai can naturally blend into the daily lives of the growing generation."
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