Australia's Luxury Brand 'Zimmermann' Opens First Domestic Pop-up at Shinsegae Department Store Main Branch

Zimmermann, Leading Australian Luxury Brand
Globally Popular for Lace and Chiffon Materials
Pop-up Store at Shinsegae Main Branch 3rd Floor for One Month Starting from the 11th

Shinsegae International announced on the 8th that it will open the first official pop-up store of the Australian luxury brand Zimmermann at the Shinsegae Department Store Main Branch New Building 3rd floor on the 11th. The pop-up store will operate for one month until the 15th of next month.

Zimmermann is a brand founded in 1991 in Sydney, Australia, by sisters Simone and Nicky Zimmermann, named after themselves. It is loved worldwide for its romantic silhouettes, delicate details, and vibrant prints. It is also known for being favored by global celebrities at award ceremonies, special events, and vacation spots.

From its early launch, the brand gained attention for its unique style combining beachwear and fashion. Currently, it has expanded its brand to include swimwear and resort collections, ready-to-wear, shoes, accessories, and a kids line. It debuted at New York Fashion Week in 2013 and has participated in Paris Fashion Week every season since 2022, establishing itself as a luxury brand.

The Zimmermann official pop-up store, opening for the first time in Korea, will showcase the 2025 spring ready-to-wear collection and summer collection. The space is designed not just as a sales area but as an environment imbued with Zimmermann’s distinctive optimistic and creative sensibility. Products carefully selected for the domestic market will be sold.

To commemorate the opening of the Zimmermann pop-up store, Shinsegae International will present a bouquet reflecting Zimmermann’s sensibility to the first customers who visit the store and purchase over 1 million KRW during the three days starting from the 11th.

A Shinsegae International representative said, "Since there is already a strong loyal customer base purchasing Zimmermann products through select shops and overseas direct purchases in Korea, we expect a positive response. During the store operation period, we plan to communicate closely with customers to fully convey the brand’s various charms and increase its recognition."