‘U+2+’ Celebrates 1st Anniversary with 11 Million Discount Coupons Gifted

2.34 Million Customers Used U+2+ Over 12 Months
Each Month, 195,000 People Downloaded an Average of 4.7 Coupons
April U+2+ Offers Spring Cultural and Outing Benefits
Anniversary Event Features Prize Giveaways

LG Uplus's membership benefit program 'U+2+' has provided approximately 11 million discount coupons over the past year, offering customers a new membership experience. The photo shows an LG Uplus employee visiting the Swarovski jewelry styling store in April to enjoy differentiated customer experience benefits related to cultural life. Photo by LG Uplus

LG Uplus announced on the 7th that its membership benefit program ‘U+2+’ has provided approximately 11 million discount coupons over the past year. ‘U+2+’ is LG Uplus’s membership benefit program that offers discount coupons for various brands and products on specific days each month, and since April last year, it has been providing membership benefits based on a new concept every month.

Analyzing the performance over the past year, the number of customers who used U+2+ was counted at 2.34 million. A total of 141 partnership benefits were offered over 12 months, and the cumulative number of coupon downloads reached 10.97 million. U+2+ provided an average of 44 partnership benefits per month, and on average, about 195,000 people downloaded 4.7 coupons each month.

Six partners, including Daiso, CGV, and GS25, consistently provided U+2+ benefits every month for 12 months. Among the partners, CGV, Mega Coffee, Myeongrang Hotdog, Daiso, Baskin Robbins, and Paris Baguette were popular evenly across all age groups. By age group, teenagers favored CGV Parkers and GS25, people in their 20s preferred Pascucci, and those in their 30s and 40s ranked No Brand, Outback, and VIPS coupons among the top favorites.

In April, LG Uplus will offer cultural and outing benefits through U+2+ so that customers can enjoy various experiences. Cultural benefits include Swarovski jewelry styling experiences, one free Americano, buy one get one free Museum L admission tickets, Lego Land Park 1-day pass 2+1 coupon, and 50% discount on CGV Pickers climbing. Outing benefits include 25% discount at Outback on the 8th (VVIP), 2 hours free rental of Lotte Rent-a-Car G car on the 10th (with rental of 2 hours or more), and 13,000 KRW discount at Turuca on the 22nd (for rentals of 5 hours or more).

New benefits have also been added for April. U+2+ customers can receive new benefits such as 10% discount at Cheonggiwa Town on the 15th (up to 20,000 KRW), one Banana Real Mix Coffee at Compose Coffee on the 16th (VVIP), and 9,000 KRW discount at Pulmuone on the 17th (for orders over 30,000 KRW).