SKT Significantly Expands T Membership Benefits for Spring

T Membership Partners with SPC Happy Order, Baekmidang, Paradise City, and Cell Fusion C
Expanding Partnerships to Premium Desserts, Theme Parks, and Skincare
T Day Surpasses 100 Million Uses
200,000 Free Dunkin Donuts and Up to 300,000 KRW Discount on Samsung Products

SK Telecom announced on the 7th that it will introduce various new T Membership benefits to enjoy the spring season. SKT has expanded T Membership benefits by signing new partnerships with four brands, including the ‘Happy Order’ app where customers can purchase SPC Group brand products, premium ice cream and coffee brand Baekmidang, Paradise City, and skincare brand Cell Fusion C.

First, through the partnership with SPC Group, T Membership customers can enjoy free delivery and discount benefits on the ‘Happy Order’ app. Happy Order is SPC’s delivery and pickup order platform, and T Membership customers can receive one free delivery per month and a 10% discount once a day (up to a maximum discount of 5,000 KRW) when ordering from 12 popular food and beverage brands available on Happy Order.

T Membership customers can easily use the benefits by automatically linking their T Membership and T ID on the Happy Order app without having to manually enter their membership barcode number.

The brands on the Happy Order app where T Membership benefits apply include Paris Baguette, Baskin Robbins, Dunkin, Paris Croissant, Shake Shack, Coffee at Work, Jamba Juice, Linas, Bizeun, Citideli, La Grillia, and Street. However, T Membership benefits can currently be used only at directly operated Baskin Robbins and Dunkin stores, with plans to expand the usage to all stores soon.

T Membership can also be used at offline stores of Paris Baguette, Baskin Robbins, Dunkin, and Paris Croissant.

At the premium ice cream and coffee brand Baekmidang, a 10% discount is offered. The same discount applies to all T Membership tiers and covers all menu items.

Entertainment discount benefits for enjoyable spring outings have also been expanded. T Membership customers can purchase integrated tickets for the Cimer Aqua Spa facilities at Paradise City, a complex resort located on Yeongjongdo Island in Incheon, and unlimited admission tickets to Wonderbox, a family indoor theme park, at a 20% discounted price. The Paradise City discount is available for use when booking and issuing tickets offline on-site.

T Membership offers discount benefits at 23 domestic theme parks, including Paradise City, Everland, Lotte World, and Seoul Land.

Lastly, sun care products that protect the skin from spring sunlight are also eligible for T Membership discounts. T Membership customers can purchase all products from the skincare specialist brand Cell Fusion C at a 15% discounted price.

The April T day will offer even richer benefits to celebrate its 7th anniversary since launch. On April 9th, during the T day open run, 200,000 Dunkin Famous Glazed Donuts will be provided free of charge on a first-come, first-served basis. Benefits such as discounts up to 300,000 KRW on Samsung Electronics’ 2025 new products and movie tickets will also be offered. Additionally, discounts are available across various sectors including Paris Baguette, The Venti, Puma Kids, Tone28, and CGV.

Since its launch in April 2018, T day has gained great popularity by offering discount benefits regardless of T Membership tier at different partner stores every first week and every Wednesday of the month. Recently, it surpassed 100 million uses, establishing itself as a flagship program of T Membership.

Yoon Jae-woong, Head of SKT Marketing Strategy Headquarters, said, “Since launching the industry’s first membership program in 1997, SKT has led innovation in membership trends for 27 years, and based on customers’ steady trust, T day has surpassed 100 million cumulative uses. Going forward, we will continue to provide richer benefits and differentiated experiences so that customers can feel the value of T Membership in various everyday moments, strengthening its status as the number one membership.”