Shinhan Bank, HeyYoung Supporters 2nd Generation Launch Ceremony

Launched the First Integrated University Life Platform in the Financial Sector

Shinhan Bank announced on the 6th that it held the launch ceremony for the 'HeyYoung Supporters 2nd Generation,' composed of university students using the integrated university life platform 'HeyYoung Campus.'

At the 'Hey Young Supporters 2nd Launch Ceremony' held on the 4th at Shinhan Bank Headquarters in Jung-gu, Seoul, Shinhan Bank President Jeong Sang-hyeok poses for a commemorative photo with the supporters after the launch ceremony. Photo by Shinhan Bank.

'HeyYoung Campus' is a mobile platform exclusively for university students, launched by Shinhan Bank as the first of its kind in the financial sector. Last year, it received official approval from the Financial Services Commission as an ancillary business to provide 'convenience services linked to finance based on university student mobile IDs.' Currently, it has signed business agreements with over 160 universities nationwide and is providing digital services through the dedicated app at 100 universities.

The HeyYoung Supporters 2nd Generation plans to carry out various activities until the first half of this year, including planning SNS content, participating in offline events, and conducting campus-linked promotional activities, starting with the launch ceremony held on the 4th.

At the event, Jung Sang-hyuk, President of Shinhan Bank, said, "I hope that the HeyYoung service we will create together with you will make the financial lives of the younger generation more convenient and that the various participatory activities will provide valuable experiences and opportunities for growth as you envision the future of finance."