Hip-Hop Festival at Shopping Mall... Lotte Department Store Time Villas Hosts 'Sskeol Party'

Held on the 8th Floor Rooftop Park of Suwon Branch on the 5th
Ten Hip-Hop Artists Targeting the MZ Generation to Participate
Concerts, Food, and Fashion Pop-Up Events Also Operated

Time Villas, a future-oriented shopping mall operated by Lotte Department Store, announced on the 4th that it will hold the hip-hop festival 'Sskeol Party' on the rooftop park of the Suwon branch's 8th floor on the 5th.

Time Villas Suwon. Provided by Lotte Department Store

Sskeol Party is a hip-hop party planned by hip-hop content creator Ryu Jeongran. This time, it will be presented as a complex cultural festival encompassing music, fashion, and food at Time Villas Suwon.

The event will feature a large number of popular domestic hip-hop artists. The main performance will be a standing concert from 1 PM to 8 PM. Ten artists popular among the MZ generation (Millennials + Generation Z), including Northfacegod, Noh Yoonha, and Shyboy Toby, will take the stage.

Poster for the hip-hop festival 'Sskeol Party' held at Time Villas Suwon. Provided by Lotte Department Store

Food and fashion pop-up stores will also be operated. The food pop-up will introduce 'Suwon Nammun Tongdak,' famous as one of Suwon's top three fried chicken brands, for the first time through a distributor. A pop-up of the Suwon local cafe 'Kim Seongmin Coffee' will also be held, focusing on collaboration with Suwon local brands. At the fashion pop-up, artist goods including those of Ryu Jeongran and pop-up events of four fashion brands will be held.

Kim Siwhan, manager of Time Villas Suwon, said, "Through this event, we hope that Lotte Department Store's future-oriented shopping mall Time Villas will establish itself as a landmark in Suwon where music, food, and fashion can be enjoyed together," adding, "We will continue to plan various events that cannot be experienced at existing distributors to provide customers with new experiences."