Pitch AI, an artificial intelligence (AI)-based digital out-of-home (DOOH) advertising solution company, announced on the 3rd that it has secured Pre Series A investment.
The investment involved major domestic venture capital firms and strategic investors. The amount raised is 3 billion KRW. Through this, Pitch AI plans to actively advance technology enhancement and global market expansion.
Pitch AI is leading the digital transformation of the outdoor advertising market by utilizing Vision AI technology. It has developed and operates the 'POOH solution,' which offers various functions including advertising exposure data measurement, audience analysis, and customized ad delivery. The POOH solution precisely measures and optimizes advertising effectiveness through real-time data analysis.
Despite domestic and international economic uncertainties and a contraction in the investment environment, Pitch AI is recognized for its technological capabilities and growth potential by presenting a clear goal of AI integration and data-driven advertising optimization in the DOOH advertising market.
With this investment, Pitch AI plans to recruit talented personnel and further develop lightweight deep learning models and privacy protection technologies. It also intends to maximize the creativity and efficiency of DOOH advertising by leveraging AI-based content generation technology.
Lee Dong-yeol, CEO of Pitch AI, stated, "This Pre Series A funding is a result of recognition of Pitch AI's technology, vision, and business execution capabilities tailored to market demands. We will continue to lead the digital transformation of the outdoor advertising industry through AI technology and grow into a globally competitive company."
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