Beauty brand Labiotte is expanding its brand awareness by participating as the first advertiser in season 3 of the YouTube web variety show "Harin-gwang" as part of strengthening its content marketing. On the 1st, Labiotte announced that it will offer up to 95% discount promotions through Harin-gwang.
"Harin-gwang" is content based on internal promotion competitions between departments within the brand, where employees directly plan discount ideas and present them to consumers. The brand representative and MC Hwang Kwang-hee select the final winning team, intensifying the competitive structure.
This promotion maximizes consumer benefits not only for major beauty lines such as skincare, color cosmetics, hair, and lips but also includes the recently launched "Merry Eco" line.
Additionally, various methods such as free shipping, gifts based on purchase amounts, and participation events through comments and reviews will be used to encourage consumer engagement.
A Labiotte representative stated, "Through content collaboration, we are focusing not only on enhancing brand intimacy but also on providing tangible customer benefits," adding, "We plan to expand touchpoints with diverse consumers through this promotion."
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