GS25 Extends '1,000 Won Coffee' Event from Last Month
Sales Jumped 44% Last Month as Cost-Effective Consumption Culture Spreads
Seven Eleven Offers 50% Discount on 'Seven Cafe' Ice Regular
Convenience stores are lowering the price of convenience store coffee to the 1,000 won range for a month in response to the spread of cost-effective consumption culture. This event considers the fact that consumers seeking convenience store coffee are increasing as cost-effective consumption expands due to high inflation.
GS25 is extending the "Hot Americano (M) 1,000 won" event for another month in April, following March. Provided by GS25.
According to the distribution industry on the 3rd, GS25 extended its '1,000 Won Coffee' event, which was held last month, until this month. GS25 sold its coffee brand 'Cafe25' hot Americano (M) at 1,000 won, 300 won lower than the previous 1,300 won.
The number of customers using Cafe25 significantly increased due to the 1,000 Won Coffee event. The average daily sales volume of hot Americano (M) per store increased by 44.4% compared to the previous month and by 18.2% compared to the same month last year. The proportion of customers in their 20s and 30s also greatly increased. Among purchasers of the event item hot Americano, the ratio of those in their 20s and 30s increased by 122.7% compared to the previous year.
GS25 believes that the demand for low-priced coffee has increased as cost-effective consumption culture spreads mainly among the MZ generation (Millennials + Generation Z). It is also analyzed that maintaining coffee shop-level quality by using Swiss premium coffee machines such as the 'Jura Machine' and 'Franke Machine' and specialty-grade blended beans had an impact.
Lee Gyu-hyeok, Manager of the Counter FF Team at GS Retail, said, "Thanks to the enthusiastic response from customers to Cafe25, GS25 has extended the '1,000 Won Coffee' event into April." He added, "Amid the continuous rise in coffee prices due to high inflation, we aim to satisfy both cost-effectiveness and emotional satisfaction for customers through '1,000 Won Coffee.'"
Seven Eleven is also selling its hand-drip coffee brand 'Seven Cafe's' 'Ice Regular' product at half price. Seven Cafe explained that this event was prepared considering that sales of Seven Cafe Ice have significantly increased with the arrival of the spring season.
Seven Eleven targets the peak demand hours for convenience store coffee during commuting and morning times by offering a half-price discount. From 7 a.m. to 11 a.m., when paying with Kakao Pay Money, customers can purchase 'Seven Cafe ICE Regular' at a 50% discount for only 900 won. When combined with the ongoing SKT membership discount and the mobile application (app) 'Seven App' subscription discount, it can be enjoyed for as low as 580 won.
There is also a Seven Cafe coupon purchase event until the 7th. On the Kakao Pay app, a limited 40,000 cups of Seven Cafe ICE Regular can be purchased for only 100 won. This event allows one purchase per person in total, and after downloading the coupon, customers must present the barcode to the staff on-site.
Additionally, Seven Eleven is holding a discount event for ready meals for solo diners throughout April, targeting the outing season. For three types of Lee Jang-woo ready meals (Matjangwoo Matjarang Grilled Chicken Galbi Lunchbox, Budae Bokkeum Lunchbox, Jeonju-style Bibimbap), a 30% discount is applied when paying with Toss Pay on-site. Two types of sandwiches composed of eggs and ham, suitable as meal replacements (Premium Ham Egg Sandwich, Scrambled Sausage Sandwich), can also be purchased at a 30% discounted price when paying with Kakao Pay Money.
Shin Oh-ha, MD of the Instant Food Team at Seven Eleven, said, "In a situation where the burden of purchasing food increases due to inflation, this will activate customer visits to Seven Eleven." He added, "This event was prepared to strengthen the competitiveness of convenience store coffee and ready meals."
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