73 Brands Including Breguet and Vacheron Constantin to Participate
Wedding Mileage Benefits from Samsung Electronics and LG Electronics
The 'Lotte Wedding Fair' for engaged couples will be held at all Lotte Department Store locations from the 4th to the 13th. This wedding fair has expanded its benefits by focusing on gift curation and adding new luxury brands.
First, a 'Wedding Mileage Additional Accumulation' promotion will be conducted. Wedding Mileage is a reward program where, after joining Lotte Wedding Members, the amount spent at Lotte Department Store over nine months is accumulated, and up to 7% of the total accumulated amount is given back as Lotte gift certificates. This year, practical wedding products have been strengthened to present a 'Wedding Curation' for engaged couples.
Brands catering to engaged couples seeking luxury will also be introduced at this event. High-end watch brands 'Breguet' and 'Vacheron Constantin' are participating in the wedding fair for the first time. Newly opened last month at the main store, high jewelry brands such as 'Graff', 'Celine', and 'Prada' offer double wedding mileage accumulation benefits tailored to wedding customer demand. Additionally, 'Samsung Electronics' and 'LG Electronics' are running special promotions where customers can earn an extra 1 million wedding mileage points based on their purchase amount, along with Lotte gift certificates worth up to 8.5% of the purchase amount.
Exclusive gift promotions for wedding customers are also available. 'Basha Coffee' is running a promotion until the 27th where Wedding Members can accumulate 50% of their purchase amount as wedding mileage. Furthermore, until the 6th of next month, all stores offer Wedding Members discounts of 15% on fruit gift sets and 35% on Korean beef gift sets.
Meanwhile, for wedding customers purchasing return gifts around the peak wedding season in April, Lotte Department Store Mall will launch an online return gift specialty section. When purchasing over 300,000 KRW in the return gift specialty section, wedding and newlywed mileage points of up to 900,000 points can be accumulated depending on the purchase amount. Along with exclusive discount coupons for Wedding Members, a 10% overlapping coupon is also provided, allowing up to 50,000 KRW off on purchases over 70,000 KRW.
Park Sang-woo, Head of Sales Strategy at Lotte Department Store, stated, "We will continue to expand benefits and services for the increasing number of engaged couples and contribute to creating a reasonable wedding culture."
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