Open Survey, which operates a consumer data platform, recorded sales of 15.8 billion KRW last year, successfully returning to profitability.
On the 1st, Open Survey announced that its sales reached 15.8 billion KRW in 2024, with an operating profit margin rising by 9 percentage points compared to the previous year, marking a return to profit after two years. While stabilizing its existing business, the company invested in new businesses over the past two years and verified product-market fit to regain growth momentum.
Last year, the B2B (business-to-business) Software as a Service (SaaS) platform for research and experience analysis, 'Dataspace,' achieved an annual recurring revenue (ARR) of 1 billion KRW within 10 months of its launch, and the existing on-demand research service also improved its performance.
Open Survey secured customers by shifting its contract-based business to a subscription model centered on Dataspace and enhancing the platform with technologies such as artificial intelligence (AI). It also actively expanded business opportunities by broadening the user scope to include UX research, planning, and CX.
In the second half of this year, the company plans to target the global market, focusing on Japan and the United States, and to actively expand the overseas presence of its SaaS model. In the domestic market, it aims to strengthen its position as an essential platform for data-driven decision-making.
Hwang Hee-young, CEO of Open Survey, stated, "Last year, when we actively promoted the transition to a B2B SaaS model, we achieved good results and confirmed the potential for business growth. This year, we will continue to enhance our services to establish ourselves as a competitive service in the global market."
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