Baemin Launches Full-Scale Promotion to Boost Pickup 활성화

"We Aim to Create a Pickup Service That Benefits Both Customers and Business Owners"

Baedal Minjok is set to actively promote pickup (takeout) services. The goal is to provide a service that satisfies both business owners and customers through pickup orders that have no delivery fees or tips.

Woowa Brothers, the operator of Baemin, announced on the 2nd that they will run various promotions throughout April targeting customers who use pickup. This promotion is the first since Baemin rebranded takeout as pickup and announced large-scale investments to activate takeout orders. Previously, Baemin revealed plans to enhance customer experience through app updates and invest 30 billion KRW annually in marketing promotions to boost takeout services.

Pickup orders do not incur delivery fees, so as their share increases, business owners see improved profitability. Since customers visit the store directly, it provides a positive purchasing experience, making it easier to secure regular customers. Customers can also check the store’s condition in person and receive discount benefits.

The April promotion will be conducted in two phases. From the 1st to the 14th, customers ordering the basic hotdog product from Myeongrang Hotdog via pickup can enjoy the ’100-won deal’ promotion, paying only 100 KRW. Additionally, Ediya’s hot Americano will be sold at half price, 1,600 KRW, throughout April.

There are also separate promotions for Baemin Club members. Baemin Club members can order a hot Americano from Paik’s Coffee and Mega MGC Coffee via pickup for just 100 KRW. For general customers, ordering pickup from Hosigi Two Chicken, Pizza Hut, BHC, Bareun Chicken, and Cheogajip Yangnyeom Chicken offers discount coupons ranging from 2,000 KRW to 8,900 KRW depending on the brand.

The second phase of the promotion runs from the 15th to the 30th. Ordering the basic tteokbokki menu from Sinjeon Tteokbokki via pickup will be discounted by 3,000 KRW, costing only 1,000 KRW. Baemin Club members can purchase hot Americanos from Mega MGC Coffee and The Venti for 100 KRW. Additionally, pickup orders from Jadam Chicken, Pelicana, and Ttang Ttang Chicken will receive discount coupons ranging from 4,000 KRW to 5,000 KRW.

A Baemin representative said, “If pickup orders become more active, business owners will benefit from reduced delivery fee burdens and improved profitability, while customers can enjoy dining out at a lower cost. Baemin will encourage customer use through active pickup promotion and create a pickup service that benefits both business owners and customers.”