Brand Logo, Package Design, and New Flavors
Almond Cookie, Choco Choco Bomb, and Berry Cheesecake Released
Lotte Wellfood announced on the 2nd that it will completely renew 'Weezle,' a premium home-type ice cream celebrating its 25th anniversary this year. The brand logo, package design, and flavors have all been changed.
The new products will be launched in three varieties: ▲Almond Cookie ▲Choco Choco Bomb ▲Berry Cheesecake. Twenty percent of the product is topped, and the package design uses two primary colors reminiscent of the raw ingredients to help distinguish the flavors. The product logo, previously expressed as '위즐,' is now written in English as 'Weezle' to enhance the brand identity of 'joy.'
With this renewal, Lotte Wellfood aims to strengthen its competitiveness in the home-type ice cream market and satisfy various consumer tastes.
A Lotte Wellfood official said, "This renewal was carried out to provide an even more delicious dessert experience in celebration of Weezle's 25th anniversary," adding, "We will actively consider introducing new products in the future."
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