Samjin Eomuk's 'Cookat Singong' Strategy Leads to Sold-Out New Eomuk-rich Tteokbokki

All Prepared Stock Sold Out,
Complete Sell-Out in Every CooCat Launch

K-eomuk brand Samjin Eomuk (CEO Park Yongjun) achieved a complete sell-out of 1,008 limited edition sets of its newly launched product, "Eomuk Ddeokbokki with Plenty of Eomuk" in just 15 hours through the "CooCat New Product Launch" platform.

"CooCat" is a food commerce company that operates the pre-sale food commerce service "CooCat New Product Launch (CooCat SinGong)," which was launched with the motto, "Introducing new food products at the fastest speed in the universe."

"CooCat SinGong" is a service designed for "Early-eomeokter" (a combination of early adopter and eomeokda, meaning to eat), who want to enjoy new food products from trending brands faster and at more affordable prices than anyone else.

Samjin Eomuk, recognizing that more consumers in their 20s and 30s are feeling burdened by dining out due to ongoing high inflation, collaborated with "CooCat SinGong" to introduce the new "Eomuk Ddeokbokki with Plenty of Eomuk" as a hidden gem boasting both "cost-effectiveness" and "timeliness," successfully capturing the hearts of young "Early-eomeokter" consumers.

The new "Eomuk Ddeokbokki with Plenty of Eomuk" from Samjin Eomuk opened for limited sale at 7:30 PM on the 28th of last month and sold out all available stock within 15 hours, following the consecutive sell-outs of last year's "Skewered Eomuk Soup Seafood Party Pack," "Boneless Bar," and "Protein Salad Bar."

Samjin Eomuk's "Eomuk Ddeokbokki with Plenty of Eomuk" is a convenient meal kit perfect for enjoying ddeokbokki anytime, anywhere. Unlike regular ddeokbokki meal kits on the market, this product features eomuk as the main ingredient. It is filled with thinly sliced "Vegetable Square Eomuk," allowing the sauce to soak deeply into the eomuk and deliver a richer umami flavor.

The new product comes in two varieties: "Eomuk Ddeokbokki with Plenty of Rice Cake" and "Eomuk Ddeokbokki with Plenty of Wheat Cake." The rice cake version features chewy rice cakes and a spicy-sweet, thick sauce that offers an addictive kick, while the wheat cake version combines soft wheat cakes with a mildly sweet soup-style ddeokbokki sauce for a deeper, richer taste experience.

This new product is available for purchase on the official Samjin Eomuk online mall. To celebrate the CooCat SinGong sell-out, the official online mall is offering a 30% discount event on these new products until the 15th.

Kim Taeseong, Head of CX at Samjin Eomuk, stated, "We decided on this collaboration for consumers in their 20s and 30s who are burdened by the ongoing high inflation," and added, "We hope more young consumers can enjoy Samjin Eomuk deliciously and without burden."

Samjin Eomuk was selected as the number one brand in the processed seafood category for five consecutive years in the 27th Korea Brand Power Index (K-BPI) survey. The company also received the "Minister of SMEs and Startups Award" at the "2024 Korea 100-Year Enterprise" event hosted by the Ministry of SMEs and Startups, recognizing its long-standing tradition and history.