Objen Declares New Leap with Jeon Baemun and Yoo Yonghee Leadership...

Obzen, a specialized company in 'AI-based data science,' has declared a new leap forward by transitioning to a dual CEO system with CEO Jeon Baemun and CEO Yoo Yonghee to activate sales and expand into the global market. The company plans to accelerate its market dominance in marketing business using generative artificial intelligence (AI) technology and its global market entry with Vietnam as a foothold.

Obzen announced on the 1st that CEO Jeon Baemun will be responsible for technological innovation and solution advancement, while CEO Yoo Yonghee will oversee sales and business expansion under the dual CEO system.

Newly appointed CEO Yoo Yonghee is an expert in strategic planning who has demonstrated outstanding business expansion capabilities by overseeing management planning and strategy at numerous large corporations such as Daewoo Group, Isu Group, and Daemyung Group. Having led external investment attraction and KOSDAQ listing at Obzen, CEO Yoo was appointed as the new dual CEO through a shareholders' meeting resolution on the 28th of last month.

At this occasion, CEO Yoo stated, “We will create growth momentum to enhance corporate value through establishing a solid business foundation and expanding our business.”

As AI technology is recently transforming paradigms across various industries, Obzen is adopting marketing automation and customer experience optimization using generative AI as its main growth strategies. Accordingly, it plans to support companies in conducting more effective marketing through AI-based customer behavior analysis, personalized recommendation algorithms, and data-driven campaign automation.

Additionally, Obzen is actively expanding application areas beyond marketing by developing solutions integrated with commercial LLMs such as ChatGPT, HyperCloverX, and DeepSeek, as well as utilizing open-source small language models (sLLM) and retrieval-augmented generation (RAG).

Last month, Obzen announced the launch of its global market entry by signing a solution supply contract with FPT Telecom, a leading global IT company in Vietnam.

As part of its global market expansion strategy, Obzen selected Vietnam as its first overseas base, where the digital economy is rapidly growing and demand for data-driven marketing solutions is surging. Using this as a stepping stone, Obzen plans to expand its business into Southeast Asia and global markets such as Singapore and Thailand.

Obzen aims to establish a more solid growth foundation through the transition to the dual CEO system and global market pursuit, leading the market with differentiated solutions utilizing AI technology. A company official stated, “We have reorganized our management system in line with changes in the AI-based marketing solution market,” adding, “We will respond more flexibly and swiftly to the changing market environment.”