Limited Edition Fruit Soju Featuring Thrilling Flavor and Zero Sugar
HiteJinro is launching a limited edition product that applies zero sugar to the thrilling taste of 'Haek Aisher'.
On the 1st, HiteJinro announced that it will release a limited edition 'Haek Aisher Eiseul' in collaboration with Orion's Haek Aisher brand, delivering an extreme tangy sour taste.
True to its name, Haek Aisher Eiseul features an intensified sourness compared to the existing Aisher Eiseul, creating a refreshing flavor. In particular, it is a zero sugar product that can be enjoyed lightly, and offers a fun drinking experience with a cute toad character and a vibrant design combination of Haek Aisher's yellow and black colors.
Starting today, Haek Aisher Eiseul will begin its launch activities by releasing pre-content online and offline, and will be available in university districts and general establishments from mid-April. HiteJinro plans to hold Haek Aisher chewing candy giveaway events in major commercial areas while also producing various content such as videos and challenges on social media (SNS) to allow consumers to experience the refreshing taste directly and indirectly.
Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "Thanks to the great interest and affection from the MZ generation for Aisher Eiseul, we have launched Haek Aisher Eiseul, and we hope everyone enjoys special drinking occasions and fun drinking experiences with this limited edition new product." He added, "As a leading domestic liquor company, we will continue to lead trends through new attempts."
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