Asan City Appoints 3rd Generation Matgaekdan... Discovering and Promoting Local Restaurants

20 Members Appointed...
Meal Expenses Supported Up to 840,000 Won

Asan City in South Chungcheong Province announced that it will begin discovering and promoting popular restaurants on social media starting from the 1st of next month.

To this end, on the 28th, the city appointed 20 members of the third group of "Matgaekdan," who will actively promote local restaurants and food culture.

These members will discover non-franchise restaurants until October this year and are expected to create at least two pieces of content per person each month. The city will provide meal expenses support of up to 840,000 won per person.

In particular, this year, they will also develop content linked to the "Visit Asan Year 2025-2026" campaign.

The content they produce will be used on the city's official website and social media channels. If you want to check it out in advance, you can search hashtags such as 'Asansimatjip' or 'Asanmatjip.'

Kim Manseop, Director of the Culture and Welfare Bureau, said, “We hope that the activities of Matgaekdan will widely promote a refined food culture and attract many tourists to Asan.”