Obigo Successfully Concludes Hyundai Motor Group Developer Conference ‘Ploes 25’... Introducing Various SDV Services

From the left, Obigo exhibition hall, Yellowknife and Applaze exhibition halls. Provided by Obigo

Obigo, a specialized company in SDV (Software-Defined Vehicle) service platforms, announced on the 31st that it successfully participated in the developer conference ‘Pleos 25’ hosted by Hyundai Motor Group. ‘Pleos 25’ was held on the 28th at COEX in Seoul.

Obigo introduced its 'Audio Portal' service, which integrates podcasts, internet radio, news, and music. This service features an AI-based recommendation system tailored to individual preferences, providing a customized archive. According to the company, it supports content optimized for the user’s vehicle environment and an intuitive interface, enabling high user satisfaction.

Based on its web-based solutions and platform technology developed for embedded devices, Obigo plans to offer customized services for new user experiences in vehicles. In addition to the exhibited Audio Portal service, the company aims to expand its position as an SDV service platform provider through the commercialization of services such as a game portal and bookmark-based personalized services.

The event also included strategic affiliates ‘Applaze’ and ‘Yellowknife,’ in which Obigo has invested. ‘Applaze,’ an AI music tech startup, showcased a service that provides a differentiated music content experience in vehicle spaces through playlist creation and playback methods optimized for driving environments. ‘Yellowknife,’ a user-customized SDV service specialist, introduced a ‘3D Virtual Garage Vehicle Management’ service based on digital twin solutions.

Hwang Do-yeon, CEO of Obigo, said, "It is meaningful to showcase various in-vehicle user experiences based on our technology at this event," adding, "We will continue to contribute to the development of the SDV ecosystem through active R&D and commercialization of diverse services."