Over 5 Million Buffet Meals Sold in a Year... 180+ Varieties for the Price of One Gimbap Roll

Over 5 Million Units Sold, 10th Store Opens
More Than 180 Ready-to-Eat Dishes Offered at 3,990 KRW

Consumers are purchasing products at Deli by Ashley Gangnam branch. Provided by E-Land Kims Club

E-Land Kims Club has hit a jackpot by surpassing 5 million cumulative sales within one year of launching 'Deli by Ashley,' which offers Ashley Queens buffet menu items as 3,990 KRW fixed-price ready-to-eat meals. Riding this momentum, they plan to expand stores, including opening the 10th branch inside the Kims Club store on the basement first floor of NC Shinguro branch.

On the 27th, E-Land Kims Club announced the opening of the 10th Deli by Ashley store inside the Kims Club store on the basement first floor of NC Shinguro branch. Deli by Ashley is a brand that presents representative menu items from E-Land's restaurant buffet 'Ashley Queens' in deli (ready-to-eat) form at Kims Club. About 180 Ashley Queens buffet menu items, such as assorted sushi and whole chicken, are produced and sold fresh daily at each store.

Deli by Ashley sold an average of 25,000 units per day. The secret lies in selling over 180 diverse global gourmet menu items at a uniform price of 3,990 KRW each. Deli by Ashley is analyzed to have increased the number of customers visiting Kims Club by more than 20%. Especially, the purchase ratio of housewives aged 50 to 60 and above recorded over 50%, making it a popular home meal option among the middle-aged generation.

Customers are purchasing products at Deli by Ashley Gangnam branch. Provided by E-Land Kims Club

Encouraged by this popularity, Deli by Ashley plans to increase the proportion of Korean dishes that can be used as rice meals like rice bowls and side dishes such as grilled eggplant and mushroom japchae, targeting 'complete home meals.' Additionally, they plan to launch assorted lunchbox menus at the uniform price of 3,990 KRW.

An E-Land Kims Club official stated, "Deli by Ashley embodies E-Land's business philosophy of providing consumers double the value by offering A-grade products at half the price," adding, "We will continuously develop and offer new menus and strive to allow more customers to enjoy the convenience of home meals through additional store openings."