Shinsegae Food to Raise No Brand Burger Prices by an Average of 2.3% Starting Next Month

Price Adjustment Effective from April 1
Continuous Accumulation of Direct and Indirect Cost Increases

Shinsegae Food will raise the selling prices of No Brand Burger's burgers and side menus by an average of 2.3% starting from the 1st of next month.

Shinsegae Food announced on the 28th that it decided to increase the selling prices of burgers and side menus due to the continued rise in direct and indirect costs.

The prices of 19 types of burger single items and sets will be increased by 200 KRW, and 19 types of side single items will be raised by 100 KRW each. The Grilled Bulgogi Burger single item will be adjusted from 2,900 KRW to 3,100 KRW, and the NBB Signature Burger will be adjusted from 4,800 KRW to 5,000 KRW. Prices for 12 types of beverage menus will remain unchanged.

Shinsegae Food stated, "Due to the continuous accumulation of various direct and indirect costs involved in operating No Brand Burger, we have inevitably proceeded with price adjustments," adding, "No Brand Burger will strive to satisfy customers through new menu development and differentiated service provision."