Spring Makeover Shopping Starts Here! ... Busan Lotte Department Store Launches Spring Sale

Strengthening Running and Wine Promotions
Various Spring Events Tailored to Outing Demand

Lotte Department Store in Busan (Busan Main Store, Gwangbok Store, Dongnae Store, Centum City Store) will hold its 'Spring SALE' from March 28 to April 13, targeting the demand for spring shopping.

A model is holding a product in the running shoes zone located on the 7th floor of Lotte Department Store Main Branch. Photo by Lotte Department Store

This year, especially, with the unusual climate causing spring temperatures to rise, demand for running and outings is expected to increase from late March to early April.

In fact, during the past weekend (March 21-23), sports and athleisure brands sold at Lotte Department Store saw a growth of about 10% compared to last year, and the number of customers visiting suburban outlets also increased by 10%, indicating that demand for outdoor activities is expected to expand further.

The 'Spring SALE' is Lotte Department Store's first major spring sale event, offering up to 50% off on a total of more than 480 brands, including the 2025 S/S new arrivals.

A wide range of product categories are participating, from men's and women's fashion to lifestyle, sports, and outdoor items. In addition, customers who pay with affiliated cards (Lotte, Hyundai, Nonghyup, KB Kookmin) will receive Lotte gift certificates worth about 7% of their purchase, providing a rational shopping benefit.

First, a large-scale running product promotion reflecting the demand for spring outdoor activities will be held. During the sale period, from April 4 to 13, 'Runner's Week' will take place for customers who enjoy running in spring.

Since last year, sales of running shoe brands and running apparel at Lotte Department Store have increased by 45%, showing steady growth in demand for running. In response, Lotte Department Store Busan will offer up to 30% off major brands such as Nike, Adidas, and Mizuno, and customers who purchase sports and athleisure products will receive Lotte gift certificates worth up to 15% of their purchase.

At the special event hall on B2 of the Busan Main Store, the largest wine event of the year, 'Lotte Wine Week', will be held from March 28 to 30, the start of the spring sale, offering more than 500 types of wine, from premium to value-for-money selections, at discounts of up to 80%. The scale of the event is the largest ever, with 30% more products than last year.

In addition, at 'Sisi Hoshi', a lifestyle curation shop located on B1 of the Busan Main Store, various events will be held for customers preparing for spring and outings.

Until March 31, the 'T-shirt Festa' offers up to 20% off spring T-shirts and sweatshirts from fashion brands such as Saint James and Bensimon, and until April 30, the 'Grape Shop' pop-up store will sell the 20 most popular picnic wines at up to 20% off.

At the special event hall on B1 of the Gwangbok Store, the Outdoor Spring Product Promotion will be held from March 28 to April 3, with major outdoor brands such as The North Face, K2, and Eider participating, offering popular apparel and footwear at up to 50% off. Until April 10, a liquor expo will also be held, where visitors can experience more than 100 types of craft beer produced by 18 breweries nationwide in one place.

At Dongnae Store, the 'K2 Group Special Exhibition' featuring K2, Eider, and Nordisk will be held until April 3, while at Centum City Store, major golf brands such as Wideangle, Elle Golf, and Volvik will hold a special sale on previous season golf wear items, offering discounts of up to 70%.

Kwon Changuk, Head of Sales Planning at Lotte Department Store Busan Main Store, said, "This spring's major sale has been prepared with customized discounts and promotions targeting the increasing demand for running and outdoor activities," and added, "We will continue to strive to provide an optimized shopping experience in line with seasonal and consumer trend changes."