Hamyungju, Chairman of Hana Financial Group, Visits Small Business Owners in First Move After Reappointment

Visiting Small Business Establishments Affected by Fire to Offer Consolation and Recovery Support
Strengthening ESG Management Through a Total 10 Billion KRW Support Project

▲Han Young-joo, Chairman of Hana Financial Group (left), is greeting small business owners at a local small business site on the 26th as his first step after reappointment. Provided by Hana Financial Group.

Ham Young-joo, Chairman of Hana Financial Group, visited small business owners as his first step after successfully securing reappointment. He listened to the difficulties faced by small business owners suffering during challenging times and engaged in practical support activities such as painting work alongside employees.

Hana Financial Group announced on the 27th that Chairman Ham visited small business establishments in the local community that suffered tangible and intangible damages due to a large fire at the end of last year as his first action after taking office. Through this visit, Chairman Ham once again emphasized the group's 'customer value,' which prioritizes customers above all.

Earlier, on the 25th, Ham successfully secured reappointment at the regular shareholders' meeting, receiving support from 81.2% of shareholders.

At the site, Chairman Ham listened to the difficulties of small business owners and conveyed warm consolation and messages of hope.

He also provided support such as air conditioning units, which could not be replaced due to financial difficulties following the fire damage, and participated voluntarily with employees in painting the stair railings, among other support activities.

Ham Young-joo, Chairman of Hana Financial Group, said, "As a partner supporting the growth of small business owners who are the foundation of the livelihood economy and the center of local communities, we will continue Hana Financial's unique win-win finance practice to ensure that the hope of small business owners struggling due to the economic downturn does not fade."

Hana Financial Group, through its affiliate Hana Bank, will carry out an ESG support project worth a total of 10 billion KRW this year targeting about 3,500 small business establishments nationwide to improve management environments and strengthen competitiveness.

First, applications will be accepted until April 23 for about 1,000 small business establishments to participate in a support project that replaces outdated, low-efficiency energy devices such as air conditioners and refrigerators with high-efficiency devices.

Additionally, in June, recruitment will be conducted for a support project aimed at improving business environments to help small business owners attract customers and increase sales, targeting about 2,000 establishments. Support will include replacing old signs for 1,000 establishments, while the remaining 1,000 will receive support for interior renovations, leak and waterproofing repairs, and other indoor maintenance work.

In August, to contribute to increasing management efficiency and reducing costs for small business owners, a support project for digital transformation devices such as barrier-free kiosks and AI CCTV will be conducted targeting about 500 establishments.

The selection of support recipients for each project will be made through a one-month application period and about two weeks of document review, comprehensively considering ▲business feasibility ▲sustainability ▲appropriateness of support ▲effectiveness of support.

In particular, this support project will give preferential treatment during document review to small business owners registered as Onnuri gift certificate merchants within 'alley-type shopping districts,' which are local commercial areas designated by local government ordinances under the 'Special Act on the Promotion of Traditional Markets and Shopping Districts.'

To support small-scale small business owners located mainly in 'alley-type shopping districts,' Hana Financial Group is cooperating with the Small Enterprise and Market Service, a quasi-governmental agency, for project recruitment promotion, and plans to jointly conduct a new small business support project with the Small Enterprise and Market Service in the second half of the year as part of this initiative.

Applications for each project can be submitted through Hana Bank’s main mobile app 'Hana One Q' via the 'Sajangnim ON' channel dedicated to individual business owners, the Hana Bank website, and the Hana Power On website.

Meanwhile, after visiting small business customer establishments on the day, Chairman Ham visited corporate customer clients to listen to difficulties in corporate management, practicing customer and field-centered principles expressed as 'Hanadawoom.'

At this occasion, Chairman Ham also emphasized 'Again, Hanadapge' by referring to Hana Bank’s history of choosing change for survival and the DNA of leading industry innovation for the joy of customers, as the top executive who will lead the Group 2.0 era.