Operating a Visitor-Participation Promotional Booth
with Kkumdori and Kkumssi Family
Daejeon City won the Grand Prize in the Content category at the 5th Korea Representative Festival Expo. / Daejeon City
Daejeon City announced that it won the Grand Prize in the Content category at the 5th Korea Representative Festival Expo, held at BEXCO in Busan from the 21st to the 23rd.
The city promoted a variety of tourism resources and attractions, focusing on Daejeon's representative festivals such as the '2025 Daejeon 0si Festival' and the 'Daejeon Bread Festival,' both of which have received enthusiastic responses from Daejeon citizens and tourists.
In particular, the city actively utilized Kkumdori and Kkumssi Family to operate a visitor-participation promotional booth, earning high marks for creativity and originality in content planning.
Through the operation of Daejeon tourism promotional booths both domestically and internationally, the city has showcased a wide range of tourism content reflecting the latest trends, including not only regional festivals but also night tourism and pet-friendly travel.
Jeon Ilhong, Director of Culture, Arts, and Tourism at Daejeon City, said, "We will continue to actively promote Daejeon's tourism appeal by participating in domestic and international expos, and we will work to attract more visitors to our regional festivals."
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