Ace Bed, 26 Consecutive Years as No.1 in K-BPI Bed Category

"Earned Trust Through Firm Investment in Quality"
Plans to Expand Experiential Stores and Attract More Customers

Ace Bed announced on the 25th that it has won first place in the bed category of the '2025 Korea Industry Brand Power (K-BPI)' for 26 consecutive years.

K-BPI is the longest-running brand awards in Korea, organized by the Korea Management Association Consulting (KMAC), which comprehensively evaluates the influence of brands on consumers' purchasing decisions and behaviors.

Ace Bed Lunato-4. Provided by Ace Bed

Ace Bed stated, "This award highly recognizes the innovative concept of ‘Bed = Science,’ which has elevated the competitiveness of the domestic bed industry to a global level." They added, "In particular, the bed = science heritage, stemming from a firm investment in quality, has gained consumer trust and further solidified Ace Bed's unique position."

Ace Bed introduced product standardization and quality control systems, which were unfamiliar in Korea in the late 1970s, and in 1978 became the first in the industry to obtain KS Mark certification. In the 1990s, they established the Ace Bed Engineering Research Institute and continued investing in technology for excellent product quality by building an advanced automated production system at the Eumseong factory.

Following the brand philosophy that ‘beds must be directly experienced before purchase,’ the company plans to open large premium experiential stores called ‘Ace Square’ in key regional hubs, where customers can directly experience products incorporating Ace Bed’s unique technology.

Additionally, in line with consumer trends that invest generously in sound sleep, Ace Bed will focus on upgrading products such as the premium mattress lineup 'Royal Ace' and hotel-style bed frames.