'1 Bottle Every 10 Seconds'... 27-Year-Long 'Steady Seller' Cosmetic Product

Amorepacific Sulwhasoo Yoonjo Essence
A Leading Anti-Aging Essence

Amorepacific's cosmetic brand Sulwhasoo's 'Yoonjo Essence' has maintained its position as a 'steady seller' in anti-aging for 27 years.

Yoonjo Essence is the first essence applied after cleansing. It focuses on activating the root cause of dry skin and revitalizing stagnant skin flow to create radiant skin.

Sulwhasoo Ambassador Lim Yoon-ah. Photo by Amorepacific.

Since its launch in 1997, this essence has undergone five renewals. Starting with the 2nd generation essence based on ginseng efficacy in 2004, it progressed to the 3rd generation essence in 2009, the 4th generation in 2015, the 5th generation in 2020, and in 2023 evolved into the 6th generation Yoonjo Essence that quickly replenishes stagnant skin capacity.

The key ingredient is Jaumdan. Jaumdan was first applied in the 4th generation Yoonjo Essence released in 2015. Among about 3,000 raw materials, five were optimally extracted considering anti-aging efficacy and synergy between ingredients: Okjuk, Jakyak, Baekhap, Jihwang, and others. Jaumdan activates the skin’s inherent healthy power and provides skin barrier strengthening effects.

Another important ingredient is 'Lymphanax.' This ingredient is Sulwhasoo's exclusive technology obtained by naturally aging ginseng for over 500 hours. It greatly promotes skin moisture circulation and regenerates the skin barrier.

The product’s efficacy is also verified through actual user reviews and various sales data. Since its launch until last year, 520,000 customers have used more than 10 bottles. Even now, it is loved by many consumers, selling one bottle every 10 seconds.

Meanwhile, Sulwhasoo recently selected actress Lim Yoon-a as its global ambassador and is launching the Yoonjo Essence global campaign after two years. The campaign aims to convey the value of ‘holistic beauty,’ which means beauty that deepens and evolves over time, delivering the values pursued by the global luxury beauty brand Sulwhasoo.