Won Grand Prize in Mascot Contest and Excellence Award in Marketing Category
Seosan City in Chungnam won two crowns in two categories, including the Grand Prize in the Mascot Contest and the Excellence Award in the Marketing category, at the '5th Korea Representative Festival Expo' held at BEXCO in Busan from the 21st to the 23rd. The photo shows the award ceremony for the Grand Prize in the Mascot Contest. Photo by Seosan City
Seosan City in South Chungcheong Province won two awards at the 5th Korea Representative Festival Expo held at BEXCO in Busan from the 21st to the 23rd: the Excellence Award in the Marketing category and the Grand Prize in the Mascot Contest.
According to the city on the 24th, the expo was hosted by the Korea Local Newspaper Association and organized by Korea Exhibition Industry Co., Ltd., with 100 domestic organizations and companies participating and over 220 booths in operation.
At the expo, the city operated a unique promotional booth under the theme 'Gati, Oshu,' focusing on promoting Seosan Haemieupseong Festival, the city's representative festival this year, as well as various other festivals held from spring onwards to expo visitors.
Seosan City received high praise from many visitors and the expo organizers for its differentiated and proactive promotional methods, and was awarded the Excellence Award in the marketing category based on comprehensive evaluations of its marketing approach, participation, and on-site assessment.
Award ceremony for the Grand Prize in the Marketing Category at the 5th Korea Representative Festival Expo. / Seosan City
In addition, 'Gati & Oshu,' mascots inspired by the spotted seal inhabiting Seosan Garorim Bay, achieved the Grand Prize among participating local governments in the pre-event online popularity vote, on-site popularity vote, and talent show vote, earning the honor of winning two awards.
Visitor Kim (28 years old) commented, "The booth featuring the cute Gati and Oshu designs, which appeal to the MZ generation, was the most sophisticated and eye-catching among the 200 or so expo booths."
Lee Wanseop, Mayor of Seosan, stated, "With our unique and differentiated promotional strategy, Seosan City has achieved the great honor of winning two awards at the representative festival expo," and added, "We will continue to promote our festivals and tourism resources in line with changing tourism trends to make Seosan widely known."
Meanwhile, this year's Seosan Haemieupseong Festival will be held under the theme 'Goseongbanga Season 3 - Wisdom Festival' from September 26 to 28 for three days at Seosan Haemieupseong, which boasts a 600-year history.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
