Ranked No. 1 in Water Purifier and Bidet Categories
Coway announced on the 24th that it was selected as the No. 1 brand for water purifiers for 9 consecutive years and bidets for 12 consecutive years in the ‘2025 Korea Industry Purchase Peace of Mind Index (KPEI)’ survey conducted by the Korea Marketing Association.
The ‘Korea Industry Purchase Peace of Mind Index’ is a survey that measures the anxiety factors consumers consider during the purchasing decision process and evaluates the level of peace of mind for products and services. The top company in each category is selected through a survey of 3,000 consumers nationwide.
In this survey, Coway scored 827 points in the water purifier category and 815 points in the bidet category, ranking first in both categories. These scores significantly exceed the durable goods category average of 668 points.
In the water purifier category, the ‘Icon Water Purifier Series,’ which surpassed a cumulative sales volume of 1.6 million units for the first time among Coway water purifiers, was highly evaluated for greatly enhancing customer satisfaction with its advanced technology, innovative design, and high hygiene standards. In the bidet category, the ‘Lulu Double Care Bidet 2,’ which leads the premium bathroom market with easy hygiene management and excellent cleaning power, received favorable reviews from consumers.
A Coway representative said, “Through this award, we have been recognized for consumers’ unwavering trust in Coway and our unique brand value. We will continue to repay customer trust through customer-centered product development and differentiated services, and do our best to maintain our status as a leading company in eco-friendly home appliances.”
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