Dongyang Saengmyeong CEO Lee Munggu: "Customer-Centered Management Leadership Must Be Strengthened"

Dongyang Life Insurance Holds Consumer-Centered Management Declaration Ceremony

On the 21st, Dongyang Life Insurance announced on the 24th that it held a Consumer-Centered Management (CCM) declaration ceremony at the Dongyang Life Insurance headquarters' main conference room located in Jongno-gu, Seoul.

The event was organized to reaffirm the commitment to customer-centered management, prioritizing customer satisfaction. Approximately 25 executives and employees from key related departments, including CEO Moon-Gu Lee, attended.

On the 21st, at the Consumer-Centered Management (CCM) declaration ceremony held in the main conference room of Tongyang Life Insurance headquarters located in Jongno-gu, Seoul, Lee Moon-gu, CEO of Tongyang Life Insurance (fourth from the right in the front row), is pledging to practice consumer-centered management together with executives and employees. Photo by Tongyang Life Insurance

At the declaration ceremony, Dongyang Life Insurance formed a task force (TF) composed of customer-facing departments such as consumer protection, customer service, and insurance claim review to establish a consumer-centered management system. Executive Director Hye-Yeon Seo (CCO) was appointed as the TF's chief officer. Specific action plans for consumer-centered management were also announced.

The TF plans to operate regular and systematic training programs for employees to protect consumer rights in the future. Related systems and services will also be continuously improved to build a strengthened consumer-centered system compared to before.

CEO Moon-Gu Lee, who attended the declaration ceremony, stated, “Our company’s mission is to be the ‘guardian angel protecting customers’ health and happiness.’ We have actively practiced customer-centered management, being selected as the best customer center for seven consecutive years in the Korea Service Quality Index (KSQI) until last year.” He added, “Starting from this declaration ceremony, we will further strengthen customer-centered management leadership and establish a CCM operation system based on customer feedback to achieve continuous growth together with our customers.”