SPC Samlip Launches KBOppang Featuring Nine Teams
Record-Breaking Sales Among Samlip's New Products Driven by Baseball Fever
Kim Doyoung (KIA Tigers) Ttibuseal Even Sells at Premium Prices
On the 20th, 'KBO Bread' (KBOppang), a collaboration between the Korea Baseball Organization (KBO) and SPC Samlip, was displayed at a convenience store in Seoul. Photo by Yonhap News
Professional baseball, which opened on the 22nd, is showing signs of a big hit from the start, with all games in the first two regular-season matches sold out for the first time in history. SPC Samlip's 'KBOppang' sold 1 million packs within just three days of its launch, setting a record for the fastest sales ever. The pre-order sales conducted through KakaoTalk Gift also sold out in just one day.
On the 23rd, SPC Samlip announced that 'KBOppang' had sold 1 million packs within three days of its release. Launched by Samlip on the 20th, 'KBOppang' is a new product created in collaboration with professional baseball, which has become a national sport with over 10 million spectators, featuring characteristics of nine teams except for the Lotte Giants. The Lotte Giants did not participate, as Lotte Group, which owns the Giants, has Lotte Wellfood, a competitor of Samlip, as an affiliate.
On the 20th, 'KBO Bread' (KBOppang), created through a collaboration between the Korea Baseball Organization (KBO) and SPC Samlip, was displayed at a convenience store in Seoul. Photo by Yonhap News
One product was made for each of the nine teams: 'Tigers Horangi Choco Roll,' 'Lions Blueberry Pastry,' 'Twins Ssangdungi Strawberry Sand,' 'Bears Bear Paw Honey Bread,' 'Wiz Victory Choco Vanilla Sand,' 'Landers Salt Butter Spaceship Bread,' 'Eagles Eagle Eagle Hot Toowoomba Bread,' 'Dinos Dinosaur Egg Black Sesame Cupcake,' and 'Heroes Hero Victory Purple Sweet Potato Pang,' totaling nine types.
Each team’s bread includes 215 types of 'Ttibuseal' (stickers that can be peeled off and stuck on), featuring representative players and mascots. It is believed that baseball fans bought the bread to collect the 'Ttibuseal' of their favorite teams and players, resulting in record-breaking sales. Previously, Samlip’s re-released 'Pokemon Bread' in February 2022 also set a record by selling 10 million units in 43 days, fueled by the 'Ttibuseal' craze.
An online secondhand trading platform 'Danggeun' featured a sales post for Kim Do-young (KIA Tigers) Ddibuseal stickers. Danggeun
Online, there is a flood of posts verifying 'Ttibuseal' collections. Posts showing that fans obtained the 'Ttibuseal' of their desired players are appearing, and exchanges of 'Ttibuseal' are taking place on online secondhand trading platforms.
Not only exchanges but also premium trades have emerged. In particular, the 'Ttibuseal' of Kim Do-young (KIA Tigers), known to have ranked first in sales of KBO League uniform MD products last season, is popular. On the secondhand marketplace Danggeun Market, Kim Do-young’s 'Ttibuseal' is listed at prices 10 times or more higher than the bread price, ranging from 10,000 to 20,000 won.
Meanwhile, from the 31st to the 13th of next month, Samlip will hold the 'KBOppang Draft Festival Event' through the Happy Point app. Customers who participate in the 'My Own Draft Lineup Event,' where they pick today's players to complete their own draft lineup, and the 'KBOppang Home Run Chance Quiz Event,' which involves answering product-related quizzes, will receive Happy Points. Additionally, those who post their completed draft lineup on Instagram will be entered into a draw to win 10,000 Happy Points.
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