Obzen, an artificial intelligence (AI) solution company led by CEO Jeon Baemun, announced on the 24th that it has signed a contract to supply its marketing solution to the digital customer relationship management (CRM) system of Vietnam's FPT Group.
Obzen, which unveiled a globally distributable subscription-based new product last September and has been rapidly preparing to expand its market based on its technological capabilities, will supply its solution to Vietnam's FPT Group through collaboration with LG CNS. This marks a meaningful first step toward entering the global market, starting with Southeast Asia.
Headquartered in Hanoi, Vietnam, FPT Group is a leading global IT company in Vietnam driving digital transformation across various industries such as telecommunications, IT, and education. It employs approximately 73,000 people. To upgrade its existing system, which simply managed subscribers, into a "data-driven targeted marketing system," FPT Group chose Obzen's solution.
FPT Telecom, a core affiliate of FPT Group, expects to build a virtuous cycle structure that retains customers and expands sales through customized marketing based on diverse customer data using Obzen's solution. Furthermore, by enhancing service satisfaction for end users, the subscribers, they plan to increase customer loyalty.
Vietnam, where Obzen has entered, is known to have the fastest digital economic growth rate in Southeast Asia. As of 2023, Vietnam has 101 million smartphone subscribers and 7,412 internet users. This creates a business environment optimized to maximize the effects of digital marketing. Especially in Vietnam and other Southeast Asian countries, which are mobile-first markets, personalization and automation through digital marketing are considered core business competitive advantages, raising expectations for the spread of adoption by other companies.
Following Vietnam, Obzen anticipates that expansion into neighboring Southeast Asian countries such as Thailand and Singapore will soon become visible. In particular, as subscription-based sales increase in the global market, the company expects its overall revenue base to be further strengthened.
Kang Seokwon, Vice President of Sales at Obzen, stated, "This proves that Obzen's solution competitiveness is recognized in the global market," and added, "We plan to expand solution supply to FPT Group affiliates within this year." He also mentioned, "We plan to additionally supply 'customer data integration solutions' and 'AI-based marketing solutions' for customer-tailored scenario-based marketing in the future."
Obzen is a company that supplies marketing solutions combining real-time marketing, AI-based data analysis, and generative AI by utilizing customer data so that companies can provide perfectly tailored benefits and customized services to their customers. It has been consistently chosen by major domestic financial companies for 25 years. In the second half of last year, it built Samsung Monimo and KB Securities The Platform, and recently won projects such as the IBK Industrial Bank customer information integration platform construction, significantly raising expectations for remarkable sales growth compared to the previous year.
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