Sambo Motors in Daegu Hosts Culture and Industry Cooperation Seminar Inviting Swedish Ambassador to Korea

Sambo Motors (President Lee Yugyeong) hosted the "Korea-Sweden Culture and Industry Cooperation Seminar" on the 20th, inviting Karl-Ulf Andersson, the Swedish Ambassador to Korea. This event was organized as an important occasion to strengthen Sambo Motors' global partnerships and to enhance the international status of Daegu's industry.

The event was attended by Ambassador Andersson, Deputy Head of Mission Johannes Andreasson, and other officials from the Swedish Embassy, as well as the International Relations Ambassador of Daegu City, the Vice President of the Daegu Chamber of Commerce and Industry, the Vice President for International Affairs at Keimyung University, and over 50 key figures from the local industry and academia.

Daegu Sambo Motors is holding a seminar after inviting the Swedish Ambassador to Korea, and the attendees are taking a commemorative photo.

During this visit, Sambo Motors presented its global strategy, future vehicle parts technology, and its vision for sustainable industrial development in the smart mobility sector. In particular, focusing on Sweden’s globally leading eco-friendly technology and cultural content industry, the company proposed cooperation measures to build a sustainable industrial ecosystem.

The Swedish delegation toured Sambo Motors’ Daegu production facilities and technology research center, showing keen interest in the advanced manufacturing processes and quality management systems. In particular, with regard to Sambo Motors’ ongoing eco-friendly vehicle parts production and European market expansion strategy, they discussed the possibility of future collaboration with Swedish companies and research institutes.

As part of these exchanges, Sambo Motors, as the Honorary Consulate of Sweden, has hosted the "Swedish Film Festival" to introduce the diversity and value of Swedish culture to the local community. President Lee Yugyeong stated, “By introducing a variety of Swedish films and sharing the society, culture, and diverse values pursued by Sweden through the Swedish Film Festival, we will do our best to foster mutual understanding and empathy between Korea and Sweden.”

Sambo Motors plans to continue such cultural cooperation and, in collaboration with the Swedish Embassy, will host the "2025 Swedish Film Festival" this November. Through this, it is expected to contribute not only to cultural communication with the local community but also to the promotion of friendly relations between the two countries.

This visit holds great significance as it served as a catalyst for expanding cultural and industrial exchanges between Sweden and the Daegu region, going beyond a simple corporate tour. A Sambo Motors official stated, “Through this ambassador’s visit, we plan to establish a continuous and practical foundation for cooperation with Sweden, and further use this as an opportunity to strengthen Sambo Motors’ global competitiveness.”

Meanwhile, Sambo Motors is preparing to leap forward as a “global company creating new value” through VISION 2025 and will continue to expand strategic cooperation with various countries and global companies in the future.