VT Reports 110.9 Billion KRW Operating Profit in Consolidated Results Last Year, Up 144% Year-on-Year

Comprehensive beauty company VT Cosmetics (hereinafter 'VT') announced on the 19th that its operating profit on a consolidated basis last year reached 110.9 billion KRW, marking a 144% increase compared to the previous year. Sales amounted to 431.7 billion KRW, representing a 46% increase compared to the same period last year.

In the fourth quarter of last year, consolidated sales recorded 112.4 billion KRW and operating profit was 29.0 billion KRW, increasing by 27% and 54% respectively compared to the same period last year. On a separate basis, sales were 97.8 billion KRW and operating profit was 28.3 billion KRW, rising 77% and 116% respectively compared to the same period last year, continuing strong performance.

VT attributes the significant increase in operating profit to continuous sales growth combined with effective profitability management. The company is executing a diversification strategy in the global market and recently launched the 'Hydrop Riddle Shot Line' exclusively at Traders. In the Japanese market, sales increased compared to both the previous quarter and the same period last year during the Qoo10 Mega Discount and Rakuten Super Sale events, with the Damai mask pack products ranking highly and playing a key role in sales growth.

According to export-import trend data from the Ministry of Trade, Industry and Energy on the 10th, last year’s cosmetics export value reached 10.2 billion USD (approximately 13.6 trillion KRW), a 20.6% increase from the previous year, surpassing 10 billion USD for the first time ever. In particular, according to the Ministry of SMEs and Startups, small and medium-sized enterprises accounted for about 67% of Korea’s total cosmetics export value, highlighting the active role of small beauty brands.

A VT representative stated, "Brand awareness is rising in the global market, and the launch of new products utilizing the principle of Riddle Shot is contributing to improved performance. We plan to expand our overseas market share beyond existing markets such as Korea and Japan to the United States, China, and others, strengthening our position as a global brand through locally tailored product development and enhanced marketing."