Expanding Distribution Channels to Strengthen Product Competitiveness
Fostering Outstanding Products
Public Home Shopping announced on the 19th that it has signed a business agreement (MOU) with Gyeonggi·Gyeongnam and Jeonnam Technoparks to jointly promote the expansion of product distribution channels and the discovery and development of new products.
The business agreement with Gyeonggi Technopark was held at the Public Home Shopping headquarters in Mapo-gu, Seoul, on the same day. Lee Jong-won, Co-CEO of Public Home Shopping, and Jeong Jin-su, Director of Gyeonggi Technopark, agreed to establish a mutual cooperative relationship to expand sales channels and strengthen technological competitiveness for small and medium-sized enterprises located in Gyeonggi Province.
From the left, Jongwon Lee, Co-CEO of Gongyoung Home Shopping, and Jinsu Jeong, President of Gyeonggi Technopark, are taking a commemorative photo after signing the agreement. Photo by Gongyoung Home Shopping
On the 11th and 7th, business agreements were signed with Gyeongnam and Jeonnam Technoparks, respectively. Through this agreement, they plan to activate product sales using live commerce channels for small and medium-sized enterprises located in Gyeongnam and Jeonnam, and jointly discover new products in the SME and agro-livestock sectors.
A Public Home Shopping official stated, “The importance of policy support to secure product competitiveness and opportunities for product development has grown even more amid the economic downturn.” He added, “Through this business agreement, we will further strengthen the cooperative system with related local organizations and actively work to enhance the competitiveness of SME products and discover new products.”
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