- Rebranding Advertisement Video and New BI Unveiled with the Slogan "Your Shining Moment"
- Aiming to Provide a Brand Experience Enjoyable for All Generations and Nationalities
LK Ventures Co., Ltd. (CEO: Hoik Lee), the operator of the global self-photo studio brand ‘Insaengnecut,’ has unveiled a new brand identity and rebranding advertisement video.
This rebranding emphasizes the slogan ‘Your Shining Moment,’ highlighting the value of ordinary daily life and allowing customers to reminisce and enjoy their own shining moments. Through this, Insaengnecut aims to further develop the brand identity it has built over the past seven years and plans to introduce a design system aligned with its global expansion to provide a consistent brand experience both online and offline.
Having previously targeted women in their teens and twenties in Korea as its main audience, Insaengnecut has strengthened its identity as a brand offering a special experience that anyone can enjoy across generations and nationalities through this rebranding. Additionally, under the brand mission ‘Turning everyday moments into shining memories,’ it will continue to carry out various activities where people of all genders and ages can take photos together and create memories.
Insaengnecut’s BI (Brand Identity) has changed to more clearly reflect the new brand identity. Leveraging the brand’s strength of being easy and fun for anyone worldwide to enjoy beyond generations and nationalities, the design replaced the previously rounded and soft typeface with a simple yet familiar aesthetic. It was reorganized around geometric designs to be intuitively recognized by people of all ages and genders, and the English logo now uses the number ‘4’ instead of the word ‘Four’ to make it easier for a diverse age group to remember.
The newly revealed brand symbol intuitively expresses the brand slogan ‘Your Shining Moment’ by depicting the moment a camera shutter clicks and the movement of the aperture. This visually captures the special moment when a photo is recorded, emphasizing the message the brand conveys.
Furthermore, the design utilizes the opening and closing form of the aperture to meaningfully convey the ‘joyful moments of everyday life’ that Insaengnecut offers.
Insaengnecut released a stylish advertisement video containing the core message of the rebranding. Centered on the brand slogan ‘Your Shining Moment,’ it conveys the meaning that special moments in ordinary daily life become precious memories that can be revisited anytime through Insaengnecut.
The video creates a space inside the booth where anyone can freely enjoy themselves, capturing the process of naturally creating ‘my own shining moment’ with a sophisticated visual style. Through this, it effectively expresses the enjoyable experience and brand identity that Insaengnecut pursues.
Along with this rebranding, Insaengnecut introduces ‘Insaengnecut + (Plus)’ to offer consumers a more diverse photo experience. Insaengnecut+ is designed to operate various concept photo booths within a single store, allowing customers to have a richer shooting experience. The first Insaengnecut+ store is scheduled to open in mid-April in Ikseon-dong, Jongno, and plans to present a new K-photo experience through diverse shooting styles and differentiated space configurations.
Hoik Lee, CEO of Insaengnecut, stated, “This rebranding marks a milestone for Insaengnecut to leap forward as a brand that anyone can enjoy beyond generations and nationalities.” He added, “Through the new brand identity and design system, we will provide a consistent brand experience online and offline and establish ourselves as a differentiated K-photo brand in the global market.”
He continued, “Insaengnecut will continue to grow as a brand that shares emotions and communicates with people through photography, and we plan to offer various experiences so that customers can record their ‘shining moments’ more meaningfully.”
Meanwhile, since its launch in 2018, Insaengnecut has led the self-photo culture and received widespread love both domestically and internationally. Through various brand collaborations and global expansion, Insaengnecut has established itself as a K-photo brand and is preparing for a new leap forward by further strengthening its brand competitiveness with this rebranding.
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